Social Sciences

International Conference on BUSINESS GROWTH IN EMERGING MARKETS GLOBAL SHIFTS AND LOCAL EFFECTS

Institute of Public Enterprise, Hyderabad in collaboration with EGADE Business School Mexico is organizing International Conference on Business Growth in Emerging Markets : Global Shifts and Local Effects from 15 ? 16 December, 2011. Globalization has opened many routes to marketing including marketing opportunities through Internet and virtual shops. However, amidst increasing market competition, the rules of the game are subject to change without notice. In this process a company must understand thoroughly all the

moves of the rival firms from various sources. The locales of the business rivalry have to be spotted to assess their strengths. An intriguing aspect of the marketplace is that the nature of competition can change over time. A technology, company, or product does not need to remain prey to another forever. Competitive roles can be radically altered with technological advances or with the right marketing decisions. The reduction in the tariff barriers, duties and liberalization process worldwide has further given a stimulus to the international marketing

across the regional boundaries.

Themes and Topics :

?Business Economics ? Macro-economic environment?Monetary policies and business opportunities? Economic situations-inflation, recession etc..?Banking and financial resources for business growth?Fiscal policies, public finance, and interest rates?Political and Economic Milieu ?Shifts in political thinking ?Globalization Vs. Protectionism ?Conflicts and Social Change ? Law, Economics, and Organizations ?Entrepreneurship and Regional Development ? Institutional reforms and local enterprises ?Formal sector development ?Business innovations and opportunities ?Government and entrepreneurial development ?Globalization and Business Diversity ?Business Doorways in Emerging

Markets (Modes of Entry) ?Resource Management and Business Growth ? Bottom of Pyramid Markets, Religion ?Values, and Globalization ?Mergers and Acquisition ?Global Marketing Strategy ?New Product Management ?Promotions and Advertising ?Pricing, Distribution and Logistics ?Marketplace Competition, Segmentation ?Targeting and Positioning ?Brand Management ?Consumer Behavior ?Perception, Attitude and Behavioral Dimensions ? Psychodynamics and Social Networking ?Nuero-marketing ?Society,

Culture, and Consumption ?Gender and Consumer Behavior ?Globalization and Technology in Marketing ?Technology Transfer and Business Growth ?IT in Business Growth ?Disruptive Technology and Threats in Business ?E-commerce and Mobile Marketing ?Internet Marketing and Management Information System ? International Trade and Development.. Regional Trade Agreements .. Export-Import Performance ..International Trade Policies, Law, and Environment.

Paper Submission :

Conference organizers invite full papers, abstracts, and extended abstracts from the interested academics, professionals and researchers on the above stated topics. The important dates on Submissions are as detailed below:

Submission of final papers : October 20, 2011

Acceptance of papers : October 31, 2011

Conference registration : November 15, 2011

All submissions must be entirely original, not previously published, and must not be under concurrent consideration or scheduled for presentation elsewhere. All abstracts and papers must be submitted electronically via e-mail to the conference

Co-Chairs Dr. R Padmaja,

Institute of Public Enterprise, Hyderabad (India) - [email protected] and

Dr. Rajagopal, Professor and National Researcher, EGADE Business School, Mexico City - [email protected]

The Conference will be held in the City of Hyderabad, India.

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Social Sciences