Simple and effective methods to promote your paper to reach the widest and most appropriate audiences.

• 
  Reading lists: add your article, or the journal, to your students' reading lists as essential reading.
  
• 
  Department website or personal webpage: use your staff profile entry on
  your department website, or your personal webpage, to add information
  about your article and link directly to the online version.
  
• 
  Twitter and Facebook: authors are increasingly promoting their content
  via Twitter and Facebook so it can be picked up by other researchers and
  practitioners. Place an announcement on your Twitter or Facebook page
  highlighting the publication of your article with a link to direct
  people to the online version.
  

• 
  LinkedIn: LinkedIn is an interconnected network of experienced
  professionals from around the world with over 55 million members. It is
  not just for career opportunities. When you create your profile that
  summarises your professional expertise and accomplishments, why not
  include a mention of your articles?
  
• 
  Join academic social networking sites: academics, researchers, and
  practitioners are increasingly using social communities such as
  MyNetReseach and Academici as a way of meeting and conversing with
  people who share the same research interests.
  
• 
  CiteULike: you could add your article to your personal CiteULike library
  to share with others, which helps them discover literature which is
  relevant to their field. You can help with this process just by using
  CiteULike and through the invite a friend feature.
  
• 
  Discussion lists: post a short message to any discussion lists you are a
  member of, letting people know that the journal's latest issue, which
  includes your article, is now available. The easiest way to do this is
  to register for the table of contents alert for the journal so you can
  forward the email once you have received it.
  
• 
  Blogs: if you blog, don't forget to inform other users about your article.